Director of Location
Intelligence & Strategy
Will joined The Retail Strategy in January of 2019 as a Location Intelligence Specialist, focusing on mapping development and franchise market expansion strategy. Since then he has expanded his role to Location Intelligence Manager, heading up the entire mapping team and platform. Will is passionate about serving clients through their retail expansion and strives to stay on top of every detail to drive deal progress. Will has exceptional communication, time management and problem-solving skills which he utilizes to implement strategic market roll-outs. Will leverages his background knowledge of mapping with his communication skills to create roadmaps to success for clients in new markets.
Will’s career in mapping and analytics began at Apple Inc. working on the Apple Maps program in a QA/QC publishing role, followed by working for Texas Gas Service where he worked on engineering pipeline integrations into their online system. Will graduated from the University of Texas at Austin in 2016 with a degree in Geography and a minor in Geology.